FloorPop - Interactive Marketing Best Practices, March 2, 2005
Vol. 4, Issue 12: Copyright (C) 2005 Blair Kuhnen. All rights reserved.
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Want to learn what the giants of the industry are doing to convert Internet sales leads into home buyers? Would you like to read not only about how they are doing it, but who is doing what in their own words? I thought so. Then I have a treat for you….
Effective with the February 2005 issue of Professional Builder's GIANTS Magazine, I became a Contributing Editor to GIANTS (http://www.housingzone.com/giants/index.asp). The cover feature is all about online selling. It includes details on how you can get extraordinary returns from your online marketing investment. Also, included are interviews with some of the building industry's most effective online marketers. Bill Lurz, Senior Editor, Professional Builder, interviewed five industry leaders: Pete Balistreri from William Ryan Homes in Chicago, David Weekley from David Weekley Homes in Houston, Rick Horton from D.R. Horton Homes in Dallas, Bill Probert from John Laing Homes in Newport Beach, and Eric Elder from the Ryland Group in Calabasas.
Here's the article: http://www.housingzone.com/topics/giants/management/gia05ba005.asp
Here's the base article without the in-depth interviews.Working with Professional Builder has been quite eye-opening for me. It has made me better understand the value of these publications. I encourage all of you to find the time in your busy schedules to take advantage of the ideas you might encounter in this fine publication.
In months when I write a new article in Professional Builder, I will be giving my FloorPop distribution a break. You might consider subscribing yourself to GIANTS and/or Professional Builder. Here's the GIANTS subscription page:
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FloorPop is published on the first Wednesday of each month. We welcome your comments, thoughts, and questions. Please write or call anytime. firstname.lastname@example.org.
Blair Kuhnen is the publisher of FloorPop and can be reached at 817-658-7698 or via email at email@example.com.