FloorPop - Internet
Marketing that Works,
Vol. 3, Issue 1
Copyright (C) 2003 Blair Kuhnen. All rights reserved. May be reproduced in any medium for noncommercial purposes as long as attribution is given (though it would be nice to let me know anyhow).
In Web design there are always tradeoffs. The most common is beauty vs. speed. Curves look better than straight lines, Anti-alias looks better than not, and 32K colors look better than 256 colors. With good Web design, you can look professional and still be fast.
Coming home from
This business seemed like a natural for Web extension. A global potential customer base (though mostly larger companies) and widely dispersed providers, a consulting business that can not market via tradeshows or through standard direct marketing techniques effectively. I thought that anyone who knew they needed such services (those corporations who send people overseas), would surely be sharp enough to search for this on the Web. My new friend, having a great track record and a golden client list should get plenty of calls from his Web marketing. A little search engine optimization and buying a few inexpensive sponsorship positions should do the trick.
I have DSL at home, doesn’t everyone? Well…NO.
According to Gartner/Dataquest, 28 percent of households now have
broadband access, while some 41% have
access from work. I also have a 56K modem
at home which means that I can download at about 5K per second. So, I tested
This is actually a 2 part story. While I can pooh pooh the Web Designers for this nightmare, there really are plenty of guys coming across with a decent T1. So, why no calls? More later....
Don't forget, speed still kills on the Web.