About Floorpop
Blair Kuhnen and his select team of contributors all come with a proven track record of driving SEO and PPC results for home builders and have experience at the leading new construction aggregator, NewHomeSource.com.
The team
Blair KuhnenFounder and Principal, Floorpop LLC · Austin, Texas Blair’s journey in digital marketing started in 1996 with executive roles at leading consumer website brands and home builders, including Travelocity, Ameritrade, and Centex Homes. While deeply rooted in the home building industry since 2000, he consistently delivered exceptional results for top-tier home builders, helping them execute website redesigns, digital marketing campaigns, and online sales counselor programs. He then led search marketing for the leading new home construction website, NewHomeSource.com.
Blair founded Floorpop in 2024 to bring that experience to production home builders.
When not marketing homes, you will likely find Blair running Lady Bird Lake trails or swimming at Barton Springs Pool in Austin.
PPC partner
April GriffithFounder, GriffithX · Paid Search April and Blair worked together for many years at Builder Homesite, managing search marketing for NewHomeSource.com. Today she runs GriffithX, a PPC consultancy built for home builders.
She manages Google, Microsoft and Meta campaigns organized around communities and floor plans, with a heavy focus on lead quality: tight negative keyword frameworks, CRM feedback loops, and call and form tracking that focuses on bot-free leads. She also builds custom automation that keeps ads in sync with pricing, inventory and floor plan details, so home builders stop paying for clicks on sold-out homes.
April runs PPC for Floorpop clients. See PPC for home builders or book a call with April.
Career
Founder and Principal
VP roles, then Sr. Director, Search Marketing for NewHomeSource.com
VP, Web Development
Founder and President
VP, Internet Marketing
Consulting
With executive experience at a top 5 home builder and consulting experience with 6 of the top 10 home builders in the industry, Blair provided strategic guidance and actionable insights to top home builders. His expertise helped these industry giants navigate the complexities of digital marketing, enhanced their online visibility and drove business growth.
Agency
Our team has years of agency experience working specifically with home builders. We successfully managed SEO and paid search campaigns for over 50 home builders. This extensive experience has equipped us with unique insights into the challenges and opportunities all home builders share and how to win in the housing market. We create customized solutions that meet the specific needs of each client.
Why us
Our deep understanding of the housing market sets us apart from generalist digital marketers. We know what it takes to succeed in this competitive industry and have a proven track record of driving results against some of the toughest competitors in housing.
We believe in tailored solutions. While we believe in leveraging best practices, your strategy needs to fit how your building company operates. Every campaign we design is customized to align with your business goals and your target audiences.
Services: SEO, AI search visibility, local SEO and PPC for home builders.
Let’s talk about your new home communities.
Find out which searches your competitors win in your markets.
