Site Walk
Free home builder SEO audit
Free
A free SEO audit of your site, then a 30-minute review of what we found.
Home builder SEO audits
SEO Audits for Your Home Builder Website
Three ways to see why new home buyers aren’t finding you. Every audit is built for home builders, from your communities and floor plans to your quick move-in homes. See a sample report for each.
Home builder SEO audit options and prices
Home Inspection
Every issue, with the fix
$495
A home builder SEO audit with every issue and its fix. Limited time offer.*
Paid up front · money-back guarantee. Book a 30-minute discussion to get started.
Master Plan
Every market, presented to your team
$2,250
Up to 100 communities · $3,295 for any number
*Introductory pricing available through December 31, 2026.
What’s included
What each home builder SEO audit includes
Each audit starts with a scan of your whole site. What changes is how much of it you see, how far we take the fixes and how closely Blair works with your team.
How it works
How we go over the results with you and your team.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| 1-on-1 reviewWe meet and walk through your results together, screen by screen. | Included: 30-minute review | Included: Review of every issue | Included: Review of every issue |
| Report reviewed by BlairBlair reads the findings before you see them. On the Master Plan he edits every word for your team. | Not included | Included: Checked | Included: Edited line by line |
| Team presentationWe present the plan to your sales, marketing and web team. | Not included | Not included | Included |
| 30-day check-inA month later we re-run the numbers to show what the fixes changed. | Not included | Not included | Included |
Getting found on Google
Where buyers find you on Google, and where they find another home builder instead.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Old URLs in searchOld pages that still get Google clicks but aren’t on your site anymore. It’s like a bandit sign pointing to a closed community. | Partly included: 3 examples | Included: All | Included: All, plus a redirect map |
| Almost on page oneBuyer searches where you show up #4 to #20 on Google. Like a model home one street off the main road: close, but most buyers drive right past. | Included: Top 10 searches | Included: All | Included: All, by market |
| Where competitors winSearches in your towns where another home builder is on page one and you aren’t in the top 20. Like a competitor’s sign on the busiest corner in town. | Partly included: Count and 3 examples | Included: Full list | Included: By market |
| Real Google numbersYour actual Google clicks from Search Console instead of estimates. Like counting cars at the model home instead of guessing from the traffic report. | Not included | Partly included: With access in 10 business days | Included |
| Your markets, one by oneWhich of your markets are hurt most, using the market groups in your own analytics. Like walking every community, not just the one by the office. | Not included | Not included | Included |
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| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| First for your own nameWhether you come up first when people search your company name. Like your name on the monument sign at the entrance. | Included | Included | Included |
| Your share of local searchesHow much of the new home search traffic in each town comes to you instead of other home builders. | Partly included: Top 3 markets | Included: All markets | Included: All markets |
| Tagged copies in GoogleCopies of your pages with tracking codes that show up in Google. Like two signs for the same model with different phone numbers. | Partly included: Issue count | Included | Included |
Site health
The technical problems that slow pages down or keep Google from reading them.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Speed of top pagesHow fast your key pages load: homepage, market search, community, floor plan, quick move-in home and blog. A slow page is like a locked model home; buyers won’t wait. | Partly included: Homepage | Included: Top 5 page types | Included: Every page type |
| Google Business ProfilesYour Google Maps listings and where their website links send people. Like directions on a community sign: they should lead to the right front door. | Not included | Partly included: 15 profiles | Included: All profiles |
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| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Links that take the long wayLinks inside your site that go through an old address first. Like a detour sign on your own street. | Partly included: Issue count | Included | Included |
| Broken linksLinks that lead to an error page. Like a sidewalk that ends in a field. | Partly included: Issue count | Included | Included |
| Links from other sites to dead pagesOther websites link to pages you’ve removed. Like referrals sent to a sales office that closed. | Not included | Included | Included |
| Pages that don’t say where they areHome and plan pages whose headings don’t name the town or community. Like a For Sale sign with no address. | Partly included: Issue count | Included | Included |
| Heavy photosImages bigger than they need to be, which slow pages down. Like delivering one brick in a full dump truck. | Partly included: Issue count | Included | Included |
| Page map for GoogleThe list of pages you hand Google (the XML sitemap). Like a plat map: every lot should be on it. | Partly included: Issue count | Included | Included |
| Labels Google readsHidden labels that tell Google “this is a community” or “this is a floor plan.” Like lot numbers on a plat: wrong ones confuse everyone. | Partly included: Issue count | Included | Included |
| Pages on a side streetPages that live on a separate web address. Like a sales office on a different street from the community. | Partly included: Issue count | Included | Included |
| Links Google may missLinks that only work after the page runs extra code. Like a gate that only opens with a remote. | Partly included: Issue count | Included | Included |
How you compare
How you stack up against the home builders you meet most in search.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| How you stack upYou compared with the home builders you meet most in search: links, reputation and visits. Like comparing lot sales with the home builder across the road. | Included | Included | Included |
| Who vouches for youHow many websites link to you compared with nearby home builders. Like referrals from realtors: more good ones build trust. | Partly included: Score only | Included | Included: Plus outreach ideas |
What you get
What you take away, and what your web team works from.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Step-by-step fixesPlain, numbered steps your web team can follow for each issue. | Partly included: Your top 3 issues | Included: Every issue | Included: Every issue |
| 90-day fix planFixes grouped into three phases, in the order that pays off. Like a construction schedule: foundation before framing. | Not included | Partly included: Phases listed | Included |
| Slide deckAn 8-slide summary for your leadership team. | Not included | Included | Included |
| Money-back guaranteeFull refund within 10 calendar days of delivery if you’re not satisfied. | Not included | Included | Not included |
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| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Full data listsEvery page, search and link behind each finding, ready to sort and download. | Partly included: 3 rows each | Included | Included |
| Report and web reportA report to share and an interactive web version you can click through. | Partly included: Snapshot report | Included | Included |
Included Partly included Not included “Issue count” means we show how many we found. Which pages, and how to fix them, come with the Home Inspection.
You can see how an AI search visibility page works, too. Non-client example: verified facts for M/I Homes.
Good to know
Book 2+ days out
Pick any open time at least two days away. That gives us time to scan your whole site before we meet.
Satisfaction guarantee
Not happy with your Home Inspection? Ask for a full refund within 10 calendar days of delivery. Either way, Floorpop may use your results in combined data or in a sample report with names and other identifying details removed.
Your $495 counts
Move up to the Master Plan within 90 days and your Home Inspection fee is credited in full.
Real Google data
The Home Inspection includes your Search Console numbers when you share read-only access within 10 business days.
Paid audits take 1 to 2 calendar weeks once we have the access we need.
Request an audit
Request a Master Plan audit
What’s included
- A short call to confirm scope and the access we need
- An invoice for the Master Plan size you choose
- Your report 1 to 2 calendar weeks after access is in place
Who it’s for
Home builders of any size who want a prioritized fix list, whether you have a handful of communities or hundreds.
What happens next
Blair replies by email within 2 business days to confirm scope and set up access.
Want the $495 Home Inspection instead? Book a 30-minute discussion to get started. Just want a conversation first? Request a free Site Walk: a free audit and a 30-minute review.