PPC for home builders
Our team has managed paid search for NewHomeSource and more than 50 production home builders. Our focus is on delivering measurable results based on your key performance indicators (KPIs).
How we run paid search
Floorpop’s deep understanding of the housing market allows our team to create highly targeted PPC campaigns reaching new home buyers at every stage of their journey. Our campaigns are designed to maximize your ROI by focusing on search intent and geography that matter most for your organization.
We use keyword research, advanced analytics and A/B testing to continually refine and optimize PPC campaigns, looking at analytics and organic search data to take advantage of missed opportunities. This data-driven approach keeps your advertising budget efficient, driving more qualified leads and increasing conversions.
Your PPC partner
April GriffithFounder, GriffithX · Paid Search April and Blair worked together for many years at Builder Homesite, managing search marketing for NewHomeSource.com. Today she runs GriffithX, a PPC consultancy built for home builders.
She manages Google, Microsoft and Meta campaigns organized around communities and floor plans, with a heavy focus on lead quality: tight negative keyword frameworks, CRM feedback loops, and call and form tracking that focuses on bot-free leads. She also builds custom automation that keeps ads in sync with pricing, inventory and floor plan details, so home builders stop paying for clicks on sold-out homes.
Floorpop leads with SEO and AI search visibility. April runs paid search, so your search program has one team behind it.
Free offer
Get a free PPC audit and review with April.
Home builders who already invest in paid search, national or regional, and want more qualified leads for the budget.
April reviews your account details and replies by email to set a time to walk through your audit together.
See an example of a PPC audit. Rather pick a time now? Book a call with April.
Your request goes to Blair Kuhnen and to April Griffith of GriffithX, Floorpop’s PPC partner.
