Community pages
The money pages. Unique copy, schools, commute, amenities, real photos and current pricing for each community.
SEO for home builders
SEO for New Home Builders
Our team has spearheaded hundreds of technical SEO experiments and improvements, continually pushing the boundaries of what’s possible in search engine optimization.
Technical SEO audit Sample data
18high-priority issues
- Crawlable community pages 312 / 340
- Pages failing Core Web Vitals 37%
- Thin floor plan pages 54
- Tickets documented in 48h 6
Technical SEO
Technical SEO for home builder websites
Our team’s technical acumen ensures that every aspect of your website is optimized for peak performance, from site architecture and mobile optimization to page speed and crawlability.
When we audit your website, we go beyond what a typical SEO firm does. We are not going to tell you that you have a long title tag and give you a long set of errors regurgitated from a crawling tool. We are going to identify the root cause of technical limitations, clearly show you the issues, and provide specific requirements for mitigating issues.
Where home builder SEO is won
The pages that sell new homes in search
New home buyers research communities, floor plans and move-in-ready homes online long before they visit. These are the pages we audit first.
Floor plan pages
Square footage, beds, baths and elevations that can rank for the plan searches buyers type.
Quick move-in homes
Inventory pages that load fast, show price and ready date, and retire cleanly after closing.
City and metro pages
One strong page per market so you show up when buyers search the town they want.
Model home pages
Hours, directions and tour booking that match your Google Business Profile.
Plus index bloat
Sold homes, expired promotions and duplicate plan variants dilute the pages that matter. Read how low-quality pages hurt home builder SEO.
On-page & off-page
On-page and off-page SEO for new construction
Our comprehensive approach to on-page and off-page SEO includes extensive keyword research, content optimization, link acquisition strategies, local SEO optimization, and reputation management. This holistic strategy ensures that your website not only ranks higher in search engine results but also attracts and converts the right home buyers.
- Extensive keyword research
- Content optimization
- Link acquisition strategies
- Local SEO optimization
- Reputation management
Process
Our home builder SEO process
We follow a rigorous process to drive results. SEO starts and ends with user experience (UX), and we understand how user-centered design improves search results. User experience must work with SEO best practices and be baked in at the beginning. Beyond user experience, the right tools and development approach allow us to move faster while lowering your cost to improve your return on investment (ROI).
- Step 1
Deep crawl and keyword analysis
We develop superior results through great tool execution combined with effective processes. It starts with a comprehensive SEO and deep competitive keyword analysis. The audit starts with a deep crawl of your site. Our SEO team digs into technical SEO issues and prioritizes them based on severity.
- Step 2
Documented tickets in 48 hours
Within 48 hours after the crawl, the first high-priority tickets are fully documented (scope, visual descriptions, requirements, and acceptance criteria). We review these with your internal or external technical support team so you see quick wins. Meanwhile, we keep digging into the audit while completing a comprehensive competitive keyword analysis.
- Step 3
Robust recommendations
Combining analytics data with keyword results and crawl results, we develop a robust set of recommendations. First, targeted and highly effective on-page technical improvements. Next, new pages that help consumers get more from their experience while driving high-quality traffic. Finally, comparing crawl and analytics data, internal linking opportunities that improve the performance of your most effective pages.
- Step 4
After the audit
The audit shows you what to fix. Many home builders also want help getting it done and checking that it worked. So after your audit, I offer an optional month-to-month retainer: ongoing help, paid monthly. It is built around your needs and your budget, so you only pay for the help you want. There is no long contract, and you can stop any month. We can talk about it when we walk through your results.
When we audit your website, we go beyond what a typical SEO firm does. We are not going to tell you that you have a long title tag and give you a long set of errors regurgitated from a crawling tool. We are going to identify the root cause of technical limitations, clearly show you the issues, and provide specific requirements for fixing them.
See what we include in our home builder SEO auditsFree offer
Free home builder SEO audit
What’s included
- A deep crawl of your site, including community, floor plan and quick move-in pages
- Technical SEO issues prioritized by severity
- A competitive keyword snapshot for your markets
- Clear next steps your team can act on
Who it’s for
Production home builders, from top national home builders to regional ones, who want more organic traffic and qualified leads.
What happens next
Blair reviews your site and replies by email within 2 business days with your findings and a time to walk through them.
Want the full picture for every community? See our paid home builder SEO audits.
Home builder SEO audits
What to expect in an effective SEO audit
Three ways to see how your website shows up when buyers search for new homes. Here are the most important things each audit covers, with a sample report for each.
Site Walk
Free home builder SEO audit
Free
A free SEO audit of your site, then a 30-minute review of what we found.
Home Inspection
Every issue, with the fix
$495
A home builder SEO audit with every issue and its fix. Limited time offer.*
Paid up front · money-back guarantee. Book a 30-minute discussion to get started.
Master Plan
Every market, presented to your team
$2,250
Up to 100 communities · $3,295 for any number
*Introductory pricing available through December 31, 2026.
How it works
How we go over the results with you and your team.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| 1-on-1 reviewWe meet and walk through your results together, screen by screen. | Included: 30-minute review | Included: Review of every issue | Included: Review of every issue |
Getting found on Google
Where buyers find you on Google, and where they find another home builder instead.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Old URLs in searchOld pages that still get Google clicks but aren’t on your site anymore. It’s like a bandit sign pointing to a closed community. | Partly included: 3 examples | Included: All | Included: All, plus a redirect map |
| Almost on page oneBuyer searches where you show up #4 to #20 on Google. Like a model home one street off the main road: close, but most buyers drive right past. | Included: Top 10 searches | Included: All | Included: All, by market |
| Where competitors winSearches in your towns where another home builder is on page one and you aren’t in the top 20. Like a competitor’s sign on the busiest corner in town. | Partly included: Count and 3 examples | Included: Full list | Included: By market |
| Real Google numbersYour actual Google clicks from Search Console instead of estimates. Like counting cars at the model home instead of guessing from the traffic report. | Not included | Partly included: With access in 10 business days | Included |
| Your markets, one by oneWhich of your markets are hurt most, using the market groups in your own analytics. Like walking every community, not just the one by the office. | Not included | Not included | Included |
Site health
The technical problems that slow pages down or keep Google from reading them.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Speed of top pagesHow fast your key pages load: homepage, market search, community, floor plan, quick move-in home and blog. A slow page is like a locked model home; buyers won’t wait. | Partly included: Homepage | Included: Top 5 page types | Included: Every page type |
| Google Business ProfilesYour Google Maps listings and where their website links send people. Like directions on a community sign: they should lead to the right front door. | Not included | Partly included: 15 profiles | Included: All profiles |
What you get
What you take away, and what your web team works from.
| What’s included | Site Walk | Home Inspection | Master Plan |
|---|---|---|---|
| Step-by-step fixesPlain, numbered steps your web team can follow for each issue. | Partly included: Your top 3 issues | Included: Every issue | Included: Every issue |
| 90-day fix planFixes grouped into three phases, in the order that pays off. Like a construction schedule: foundation before framing. | Not included | Partly included: Phases listed | Included |
| Slide deckAn 8-slide summary for your leadership team. | Not included | Included | Included |
| Money-back guaranteeFull refund within 10 calendar days of delivery if you’re not satisfied. | Not included | Included | Not included |
Included Partly included Not included “Issue count” means we show how many we found. Which pages, and how to fix them, come with the Home Inspection.